I am thrilled to introduce John Frieda Hair Care’s newest colour innovation for 2014: Colour Refreshing Gloss. From the brand that brought you Precision Foam Colour and custom colour care shampoos and conditioners, John Frieda now brings home another complementary element of the salon colour process—gloss—to deliver fresh looking first day colour to first day colour throughout your colour cycle.
Available in six colour-prescriptive shades—warm and cool blonde, brunette, and red tones—this gentle, weekly in shower treatment restores vibrancy and tonal dimension between colouring, while counteracting fading, neutralizing colour change, and correcting the appearance of dull, washed out colour.
“I always recommend glosses to my clients between colouring—it gives hair that fresh, just-coloured look without the damage,” says John Frieda® International Creative Consultant Harry Josh. “I love the new Colour Refreshing Glosses because they actually restore lost pigments that are customized to a women’s hair tone, bringing hair back to its true, brilliant colour.”
Not sure which shade of the six prescriptive shades works for your hair colour? Log onto JohnFrieda.com to learn how you can pick your perfect hue.
RETAIL PRICE: $12.99 for six in-shower applications
WHERE TO FIND IT: Food, drug and mass retailers nationwide
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