KicKee Pants Launches New “Butterfly Babies” Collection
Layette and Pajama sets designed for children with the “Butterfly Disease”
Bainbridge Island, WA – October 23, 2013 -- KicKee Pants, the adorable, super comfy line of playwear, dress up and PJs for babies and kids, has launched a new collection designed for children with the “Butterfly Disease,” Epidermolysis Bullosa (EB) in support of The Butterfly Fund (http://thebutterflyfund.org/). Children with the disease are referred to as “Butterfly Children” because their skin is as delicate and fragile as butterfly wings. EB is an inherited disease that affects the skin and other organs, and causes severe blistering of the skin. Because kids with EB so often have to wear their clothing inside out, all items in this collection are constructed with the seams on the outside.
KicKee Pants created the Butterfly Babies collection to raise awareness for little ones suffering with EB, but this special collection is perfect for everyone seeking super soft clothing without seams and tags. 80% of the profits made from Butterfly Babies will be donated to the Butterfly Fund to help children living with EB. The adorable butterfly and dragonfly prints are sure to appeal to moms of all kinds.
In honor of each child and family that has had to confront EB, KicKee Pants will be a sponsor in The Butterfly Bash in Chicago this Saturday, October 26, to help raise funds for the Butterfly Fund. The event is being held during Epidermolysis Bullosa Awareness Week, which occurs annually during the week of October 25 through October 31.
For more info on Kickee Pants please visit www.kickeepants.com. To see the full Butterfly Babies line: www.kickeepants.com/shop/pc/viewCategories.asp?idCategory=147
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