Wednesday, February 22, 2012

National Children's Oral Health Foundation to Partner with 'Tooth Fairy 2' to Promote Tooth Care

LARRY THE CABLE GUY STARS IN PSA PROMOTING
GOOD ORAL HEALTH FOR CHILDREN

Larry the Cable Guy and Brady Reiter from the all-new movie Tooth Fairy 2, have joined with National Children’s Oral Health Foundation: America’s ToothFairy (NCOHF) to help at-risk children receive essential oral health services and education. The duo created a Public Service Announcement (PSA) which teaches children the importance of good oral health care. Dental health professionals from across the country will get the exclusive first look of the PSA when it debuts at the America’s ToothFairy Celebration of Smiles event February 23, 2012 at the Chicago Hyatt Regency-McCormick Place.


“We are thrilled to partner with Twentieth  Century Fox Home Entertainment and Tooth Fairy 2 stars Larry and Brady, to promote children’s oral health,” stated Fern Ingber, MEd, NCOHF President and CEO.   “How wonderful to have Brady at the Celebration of Smiles to launch the America’s ToothFairy Kids Club, which will provide fun, quarterly activities and Tips from the ToothFairy to encourage positive oral health behaviors.”


Mary Daily, President  & CMO, WW Marketing, from Twentieth Century Fox Home Entertainment added “We always look for partnerships that can help compliment and expand the story of our projects. Larry the Cable Guy as the Tooth Fairy lends itself to great family fun and partnering with the National Children’s Oral Health Foundation is a perfect fit."


National Children’s Oral Health Foundation: America’s ToothFairy was formed in 2006 in an aggressive response to eliminate pediatric dental disease by providing community programs with the comprehensive resoures to deliver vital educational, preventive, and treatment services to children of the most vulnerable populations.  NCOHF has delivered nearly $10 million in direct funding, donated dental products and educational resources to its non-profit Affiliate network and community programs throughout North American reaching millions of children with oral health services.
Coming to Blu-ray and DVD March 6 from Twentieth Century Fox Home Entertainment Larry the Cable Guy stars as Larry Guthrie, a fun-loving dreamer with a serious mission: win back the love of his life before she makes a terrible mistake and marries the wrong man!  In his attempt to get back on his long lost love’s good side, Larry visits the school where she works and make’s a horrible mistake…  He accidentally tells a child that the Tooth Fairy is just a myth.  Crushing the child’s dreams sets off a chain of events that are far more than Larry bargained for including being  “sentenced” to become a Tooth Fairy or face  having his memories erased for good…PLUS losing any chance of getting back the girl of his dreams!  Larry is brought before a 500-year-old Tooth Fairy stuck in a 10-year-old girl’s body (played by newcomer Brady Reiter) for sentencing.  The Tooth Fairy demands that Larry make retribution by temporarily serving as a Tooth Fairy and proving that Tooth Fairies really do exist. His mission?  Larry must collect 20 teeth in 20 days. With his orders in hand, Larry embarks on a journey to prove the existence of Tooth Fairies and to win back the love of his life.


About Twentieth Century Fox Home Entertainment, LLC (TCFHE): is a recognized global leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.  Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc (BD) and Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment.  Each year, TCFHE introduces hundreds of new and newly enhanced products, which it serves to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.   


About National Children’s Oral Health Foundation
: America’s ToothFairy (NCOHF) is a 501(c)(3) nonprofit, dedicated to raising awareness of the #1 chronic childhood illness: pediatric dental disease, facilitating the delivery of comprehensive oral health services and eliminating this preventable disease from future generations. America’s ToothFairy draws on vast national resources to secure and distribute product and financial donations along with innovative preventive programs to a growing network of university and community-based dental clinics, health centers, mobile and outreach programs throughout America.  For more information about America’s ToothFairy, the America’s Toothfairy Kids Club or the Celebration of Smiles please visit www.AmericasToothfairy.org

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