Saturday, December 17, 2011

AVATAR BREAKS NEW DIGITAL GROUND WITH iTUNES

AVATAR, the Oscar and Golden Globe winning epic, is the highest-grossing film of all time, generating nearly $2.8 billion in worldwide box office. AVATAR is also the top-selling Blu-ray disc of all time. 



LOS ANGELES (Dec. 16, 2011) – Twentieth Century Fox Home Entertainment and Lightstorm Entertainment announce AVATAR available digitally with first-of-its-kind interactive features in the “AVATAR iTunes Extras Special Edition” beginning on Tuesday, December 20. “AVATAR iTunes Extras Special Edition” lets fans deconstruct some of the movie’s most memorable scenes to reveal how James Cameron applied special effects to create the breathtaking world of Pandora. “AVATAR iTunes Extras Special Edition” will be available at www.iTunes.com/Avatar for pre-order starting today, December 16 for $19.99 HD/$14.99 SD.


“Digital platforms like iTunes usher in new ways to interact with and watch movies like AVATAR,” said Aubrey Freeborn, Senior Vice President of Marketing and Product Management for Worldwide VOD and Electronic Sell-Through, Twentieth Century Fox Home Entertainment. “These new interactive features enhance the experience and encourage digital ownership.”

“AVATAR iTunes Extras Special Edition” also features an original screenplay by James Cameron, Cameron’s scriptment (a novella with some scenes broken out into dialogue), a gallery of 1,700 images and more.





Twentieth Century Fox Home Entertainment, LLC (TCFHE): is a recognized global industry leader and a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company. Representing 75 years of innovative and award-winning filmmaking from Twentieth Century Fox, TCFHE is the worldwide marketing, sales and distribution company for all Fox film and television programming, acquisitions and original productions on DVD, Blu-ray Disc Digital Copy, Video On Demand and Digital Download. The company also releases all products globally for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce throughout the world.

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